
Safe technology in the DNA of Volvo and Genetec
The World of Volvo Brand Experience Center welcomes over 2,500 visitors every day. Find out how Volvo’s commitment to safe technology led the team to implement best-of-breed systems to ensure all guests have a secure, memorable experience.

The company
Volvo Group and Volvo Cars have invented many of the most important features in the history of car safety. Safety is part of the heritage of Volvo; their safety vision is zero accidents. But their passion for safety goes beyond Volvo drivers. It’s also the company’s priority to safeguard visitors and vehicles at the World of Volvo Brand Experience Center in Gothenburg; an initiative of both Volvo Group and Volvo Cars.
The challenge
The World of Volvo is a one-of-a-kind brand experience center spanning 22,000 m². It’s an interactive experience that shows visitors much more than the world beyond of Volvo cars. The location is also used for external events such as book launches and presentations. In fact, over 2,500 visitors visit the Volvo Brand Experience Center every day. And in line with Volvo’s safety strategy, their aim is to offer all their visitors the best safety experience at World of Volvo.
The solution
A complete security view
Guards manage Genetec™ Security Center from a central control room, monitoring over 100 i-Pro cameras, including PTZ (pan-tilt-zoom), fisheye, and multi-sensor cameras to keep guests safe.
Fast incident response
“With Security Center, it’s easy to see what’s happening and make quick decisions on how to respond. The platform’s usability is great; we were up and running in half a day,” said Ulf Hermansson, Facility & Security Manager at World of Volvo.
Easy remote monitoring
A Volvo warehouse site has also installed Genetec Security Center. Using the Federation™ feature, they can easily handle alarm verification and gate control from the central control room.
Built for surveillance needs
Systems across both sites run on Genetec Streamvault™ servers. Genetec Streamvault is a complete line of secure, ready-to-deploy security infrastructure solutions.

“The quality and features of Genetec Security Center match our safety standards, using intelligent technology. It ensures that our visitors feel as safe in our building as they would in a Volvo.”
Ulf Hermansson, Facility & Security Manager at World of Volvo
Results
Since the venue opened, Volvo has enjoyed excellent visibility of its security environment. The project, which was managed by the system integrator Granitor, included Genetec Security Center and over 100 i-Pro cameras.
“When the beautiful building was opened, our aim was to protect it as thoroughly as possible. To achieve that, i-Pro cameras were installed in the building. To manage those cameras, we’ve implemented Genetec Security Center which allows us to respond swiftly to any unexpected or suspicious events that we’re detecting. We selected Genetec Security Center because it offers a great feature set and it’s easy to work with,” said Hermansson.