Use your Security Infrastructure to Engage your Shoppers
The emergence of e-commerce, consumer connectivity and higher consumer expectations are changing retail dynamics. Traditional brick-and-mortar retailers that can cut through the noise and deliver a superior customer experience will win loyalty and increase their in-store conversions. Retailers that don’t have an intimate understanding of their shoppers will be at a disadvantage.
With Genetec Retail Sense™, retailers can use their existing security infrastructure to transform customer experience by:
- maximizing time staff spends with shoppers to reduce abandonment
- boosting display and promotion effectiveness to drive traffic
- tailoring product placement and store layout to shopper preferences
With core modules like visitor counting, conversion rates, queue management, heat maps, directional analysis and face capture, retailers can unlock the intelligence that allows them to better understand consumers, make real-time informed decisions and increase both consumer engagement and in-store profitability.
How can I increase in-store profitability?
Move beyond standalone people counting solutions to optimize displays and drive traffic to your store. Gone are the days of having to piece together disparate sources of information. When marketing programs are directly correlated with foot traffic, you can better understand just what brings shoppers into your store. Genetec Retail Sense presents shopper traffic data in conjunction with marketing initiatives in consumable dashboards so that you can repeat promotions that work and avoid what’s not working for your shoppers.
90% of consumers are more likely to convert when helped by a knowledgeable associate*. In-store shoppers choose a brick-and-mortar store because they’re looking for more than just merchandise – they’re looking for an experience. While in-store expertise drives purchase volume, exposing your shoppers to your personnel can be a challenge. Genetec Retail Sense optimizes the exposure in-store personnel have with shoppers by notifying you which departments are more crowded so more shoppers are getting the help they need. This can both accelerate conversions and reduce the cost of labor.
*Source: timetradeTM, The State of Retail 2015.
Increase Transaction Value
Increasing in-store profitability requires ensuring that shelves are stocked with products that are in optimal condition. However, forecast and order accuracy are subject to many variables. Genetec Retail Sense will support inventory replenishment decisions and will serve as a low-cost auditing vehicle to ensure shelves are stocked and products are in the right condition. As a result, your shoppers will get exactly what they came for.
Who can benefit?
Elevate campaign and promotion effectiveness by analyzing traffic and tying conversion rates directly to your store promotion calendar. Determine which marketing initiatives and displays are drawing consumers into the store. Get a better understanding of your shopper demographics to tailor your content and signage.
Reduce customer abandonment caused by long queues or shoppers not getting the help they need during their purchase journey by being alerted in real-time when queues or departments become busy. Take action a moment’s notice and turn undesirable situations into desirable outcomes by optimizing staff to meet an influx of consumers.
Uncover trends in cross-shopping behavior to perfect product placement and store layout. Make informed decisions like tailoring your inventory replenishment to trends in footfall across a variety of stores for a more calculated product forecast.
Learn how Genetec can help you decode customer behavior
Start unlocking intelligence
Genetec Retail Sense will work with new or existing installations and will be available on a cost-effective subscription basis. The application is compatible with Genetec Security Center, which will allow you to use a mix of camera hardware from popular brands.
See how Genetec Retail Sense can help improve promotion effectiveness, staffing, product placement, and store layout decisions, to provide a better shopping experience for your customers. Contact us to discuss a Retail Sense trial and:
- visitor counting
- directional analysis
- queue management
- storage retention periods