FaceFirst Platform Overview

FaceFirst is a facial recognition software platform designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. FaceFirst provides surveillance, access control, mobile face recognition, biometric data and more. 

›› Watch a FaceFirst and Genetec Integration

FaceFirst helps customers create safer communities, great customer experiences and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies and other great organizations can stop crimes before they happen and improve customer engagement and loyalty. FaceFirst is highly accurate, scalable, secure and private. The platform enables a full range of surveillance, customer engagement, mobile, access control and desktop forensic face recognition capabilities.

FaceFirst offers a robust integration with Genetec Security, making Security Center the central hub for receiving face recognition alerts and analytics.

FaceFirst can:

  • Match a person at speeds of up to 75 million comparisons in 0.1 seconds

  • Receive positive alerts in real time

  • Notify any number of systems and mobile devices

  • Stop crime before it happens

  • Analyze match and visit patterns like never before

Retail Crime Prevention and Safety

Global retailers today are challenged with reducing inventory loss and keeping customers and employees safe throughout their stores. According to the National Retail Federation, inventory shrink is a $48.9 billion problem in the U.S. alone.

The FaceFirst platform alerts retailers instantly the moment a known dishonest customer or dangerous person enters any of their stores. FaceFirst creates a shared threat intelligence network across thousands of retail locations worldwide to create safe zones across locations and geographies. We have helped retailers prevent hundreds of millions of dollars in inventory loss to date throughout their stores.

Public Safety

FaceFirst helps public safety personnel improve situational awareness through facial recognition surveillance systems for transportation, event security, casinos and public spaces.

Whether it's at an entry point or in a crowd, FaceFirst reveals bad actors in real-time through instant alerts the moment a dangerous person is recognized. This helps your organization orchestrate an appropriate response and deter harm to the public at large before a dangerous person has an opportunity to act.


FaceFirst has leveraged the Genetec face recognition capabilities of offer Genetec customers powerful face recognition analytics. Within Security Center, Genetec customers can discover which locations and individuals have visited and how often, empowering them to identify business and threat patterns that can be used to optimize security and operations.

Analytics include:

  • Face detection from images

  • Face detection from video

  • Face tracking

  • Feature Detection

  • Face classification (gender, age, ethnicity)

  • Multi-face detection

  • Watchlist alarm monitoring

  • Top subjects per location

  • Top watchlist alarm times per location

  • Top watchlist subjects across time

Example 1:
Top Watchlist Subjects Across Time

Example 2: Watchlist Alarms Across Locations

Features and benefits

Scale without performance loss, sharing data across unlimited locations.

Maintains high performance with challenging angles and lighting conditions.

Works with virtually any camera provider or camera-enabled device.

Configurable and actionable match alerts using mobile push notifications, SMS and email.

The industry leader in Privacy by Design methodology, best practices and thought leadership.

Two-Minute Deployment includes automated camera discovery, server assignments and health monitoring.

FaceFirst understands and solves the operational challenges unique to retail and public safety deployments.

Query vast databases at a rate of 75 million images in just one-tenth of a second.

User-centric design empowers customers for instant success.

Highly configurable and flexible platform, including both centralized and distributed deployment.

FaceFirst Platform Architecture

FaceFirst consumes camera feeds from Genetec to perform facial detection and face recognition against an authorized list or Watchlist of known persons of interest

All faces detection events are sent into Security Center with camera and time information

Upon positive identification, the following is sent into Genetec Security Center:

  • Real-time positive match alert details, including original enrollment and live image

  • Location and camera where event occurred

  • Time event occurred

All face recognition events can be searched and sorted by person of interest, Watchlist group, time and camera

Note: Content provided by partner.

Supported Analytics

  • Facial Detection
  • Facial Recognition
  • Facial Detection

Geographic availability

  • North America
  • Latin America and the Carribean
  • Europe, Middle East, and Africa
  • Asia-Pacific

Industry verticals

  • City-Wide Surveillance
  • Education
  • Critical Infrastructure
  • Gaming
  • Law Enforcement
  • Retail
  • Stadiums and Open Spaces
  • Transportation

Version and ordering information


GSC 5.7

Genetec part number

Part Number: GSC-1SDK-FaceFirst-FR;
We recommend 5 SDK connections for a Security Center integration to perform well.

FaceFirst is a recognized leader in the global facial recognition market that provides AI-enabled security and identity management solutions. FaceFirst provides surveillance, mobile face recognition, access control, biometric data and an underlying software platform to customers across retail, law enforcement, government, transportation, event management and other sectors. FaceFirst is proudly designed, engineered and supported in the USA.

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More information

List of online resources and supporting documents